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Hi! I'm Xia, an experience designer focusing on digital products. I love my work, and I also love

Currently, I’m an Experience Design working at VMLY&R New York.

I’m enthusiastic about ideating and crafting engaging experiences based on data and insights. Coming from an engineering background, I believe applying technology appropriately can make a meaningful impact in people’s lives.

UX is outside the screen and lives in people’s mind. “The role of the designer, is that of a very good, thoughtful host, all of whose energy goes into trying to anticipate the needs of her/his guests.” – Eero Saarinen

Places I Have Lived

Born in China, I have lived in many different countries and speak three languages. This experience helps me adapt different perspectives when solving problems.


Jun 2017 - Present
Experience Designer
VMLY&R, New York NY
Mar 2016 - May 2017
Web Designer and Developer
VCU Student Affairs, Richmond VA
Jun 2016 - Aug 2016
Creative Technology Intern
Publicis North America, New York City


Aug 2015 - May 2017
M.S. in Experience Design
VCU Brandcenter, Richmond, VA
Sept 2009 - Jun 2012
B.E. in Mechanical Engineering
Sorbonne University, Paris, France


Jun 2017
Future Lions
Jun 2016
Future Lions


Jun 2017
This Great Student Work for CNN and Google Earned 2017 Future Lions From AKQA
Jun 2017
AKQA Announces Future Lions 2017 Winners
Jun 2016
Student Projects for Ikea, Amazon and Lego Win Future Lions at Cannes
Jun 2016
AKQA Announces Future Lions 2016 Winners
Jun 2016
Cannes “Future Lions” Winning Ideas Are A Glimpse At Advertising To Come

Want to talk? Please shoot me an  anytime! I’d love to hear from you! You can also find me on LinkedIn and GitHub.

or leave a message below