Amazon Emma is a personalized AI that helps seniors to combat social isolation and cognitive decline. It provides both utility and companionship.
Like Alexa, Emma also lives in Amazon Echo. Users can switch between these two AI assistants by calling different names (wake words). Unlike Alexa, Emma is specifically designed to understand seniors better.
For validating the idea, we brought it to target users, professors, friends and family members. We received a lot of mixed feedback, which helped influence our final approach.