Adaptive to the Moment
Uniqlo Lifewear is responsive to the current moment. When the app is launched, it collects environmental information and then prioritizes the most relevant products/services.
If it’s a rainy day, the app will suggest umbrellas and coats.
If you’re in a museum, let’s say the MoMA, Uniqlo Lifewear will show you some Andy Warhol graphic tees.
When you are in the detectable range of a Uniqlo facility, the app knows you’re probably trying to use it, and will assist you appropriately.
Uniqlo IQ Assistant
Uniqlo IQ is currently a chatbot in Messenger. We saw it’s potential of becoming a powerful AI shopping guide. Users can interact with IQ in 3 ways:
Just like texting a friend.
Tell IQ the thing that you’re trying to find.
IQ understands pictures. If that’s clothes, it finds you similar products. If not, it’ll impress you with items that align with the theme of the image.