Worth It

online shopping has made impulse purchases more seamless than ever, until now.

The Challenge

Online shopping has made impulse purchases more seamless than ever, until now.

Budgeting is hard, because there are so many goodies in our browser. But, do we really need them comparing with the things that we love and usually buy? We’ve created Worth It to solve this problem.

Introducing Worth It

Worth It is a Chrome extension which replaces the price of any item with your own brand of currency, so you can see exactly what it’s really worth to you.

You may think twice before buying a flashy watch once you see it costs half your rent, or 50 six-packs of your favorite beer. But if you like, really, really want it. You can change your currency to say, a Rolls Royce and suddenly that watch is looking a lot cheaper.

However you use it, Worth It provides customized-cost context for whatever you’re considering your cart.

User Onboarding

Worth It is extremely easy to use. The following onboarding flow shows what the extension is and how it works with three slides.

The buttons on the slides are only for the purpose of showing the design. Please use the the slider navigations to switch image.

The Extension

We are currently in alpha phase, with our sites on the Chrome Web Store very soon!

Even though most of the extension is working properly, we are still testing to ensure Worth It brings a delightful user experience. Please check out how it works from the demo video below.

In the meantime, we provides the early version of Worth It for testing. Your feedback is very valuable to us and will be highly appreciated. If you’d like, you can try Worth It for yourself by following the steps listed below.

  1. Download the extension: Worth It – Alpha 0.0.2.
  2. In Chrome, open Settings > Extensions.
  3. Drag the downloaded file (Worth_It-alpha-0.0.2.crx) into the page.
  4. Follow the next steps in Chrome and install.
  5. Start shopping with your own currency.


When Lizzy told me about the original idea, I think this small extension could possibly influence the online shopping behavior of a lot of people. At the end of discussions, sketching and coding, the final solution formed up.

A Chrome extension is basically a webapp that lives in the browser. I was able to use my front-end coding skill for crafting this early version.

The Code

If you’d like to check out the code of this project, here’s the GitHub repo:

Worth It GitHub repo


  • UX/UI design
  • Creative technology
  • Front-end coding


  • Sketch
  • Adobe Illustrator